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You’ve got a great story to tell.

So, why aren't you sharing it with your prospects and customers?

Click on the following links to view sample success stories written by Bill Johnson (PDF format; Adobe Acrobat Reader required):

Advocate Health Care

Fargo Electronics

Hannaford Bros. Co.

Jackson State University

Premier Health Partners

RSP Architects


Trust Bill Johnson,  WordWizards "Chief Copy Wiz" (aka the "Success Story Superstar") to tell the true story of your products or services through the eyes of your customers. Here’s what a success story can do for you:

  • Enhance your company's credibility
  • Communicate actual ROI from the customer's perspective
  • Show how customers use a product or service in innovative ways
  • Overcome buyer reluctance
  • Boost the effectiveness of your sales and advertising efforts

The success story is surprisingly cost-effective, especially considering all the mileage you'll get out of it!

  • Hand out at conventions and tradeshows
  • Mail to prospects and current customers
  • Leave behind at sales presentations
  • Insert into a PR kit to generate positive media coverage
  • Post on your web site for download by registered visitors
  • Place in your lobby or reception area

'With these case studies, we’ve closed 50% more business.'

"For more than 10 years, Bill Johnson has done a fabulous job on a wide range of projects for Spoken Impact. His professionalism, quality and dependability are why I always pick up the phone to call him. The case studies he's written for us recently have been very well received. In fact, with these case studies, we've closed 50% more business."


Joan Moser, President
Spoken Impact
www.spokenimpact.com

A proven way to showcase your story

Do you have a client who thinks highly of your products or services? Of course you do! Once you’ve received the OK, Bill will interview the client and draft the success story for review by you and your client. Upon approval by all stakeholders, you’ll receive a final draft in your choice of a Word document, laid-out PDF file or finished pieces.

Bill’s next success story could be for you!

Bill Johnson will gladly provide a complimentary, no-obligation initial consultation by phone. Call him at 651-351-9385, or send an e-mail to: Bill.Johnson@word-wizards.com.

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