First, let me assure you: there's no danger of a copywriter shortage. Turn to the Yellow Pages, a professional directory or the Web, and you'll find listings for dozens, if not hundreds, of competent freelance writers. (And that's not including all the writers who work for ad agencies!)

So why should you choose WordWizards for your next copywriting project? What sets me apart from the pack? It's one of those things that's hard to pin down -- but let me take a stab at it.

It boils down to a question I ask myself, "If I ran a business or advertising department, what would I want from a copywriter?"

Excellent writing skills, of course. Getting the work done on time. And being charged a fair, competitive rate. All very important, certainly, but also very expected.

If I were in your shoes, I'd look for someone who surpasses basic expectations...someone who:

• Takes the time to gain a solid grasp of my company, products and services.

• Can translate abstract and technical concepts into language that is easily understood by my readership.

• Has a pleasant, easygoing manner --in other words, minus the "attitude."

• Fits in well with the various personalities of our other team members.

• Above all, never forgets that it's my company and my money that he or she is dealing with.

  You've just read a description of how I run my business -- and have since 1991. To me, it's vital that I see things from your perspective, that I make your goals my goals. In the process, I hope to exceed your expectations.

  Is WordWizards the right fit for your business? Let's find out. Give me
  a call at (651) 351-9385. We can have a friendly chat or arrange a get-acquainted meeting. I promise not to pressure you! If you prefer, send me an e-mail. I do hope to hear from you soon.

  Sincerely,

  Bill Johnson
  President and Chief "Copy Wiz"

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